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Our 3-Step SEM Marketing Plan to Rank Nationally for Low-Cost Keywords

To rank nationally for low-costing keywords related to your business, we’ll focus on strategic keyword selection, content creation, and authority building.

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a picture of a yellow object inside of a blue object
Step 1: Identify & Target Low-Competition, High-Intent Keywords

πŸ“Œ Goal: Find low-cost, long-tail keywords that attract high-converting job seekers.

βœ… SEMrush Actions:

  • Use the Keyword Magic Tool to identify long-tail, low-competition keywords (KD under 30).

  • Filter by low CPC (under $1) and high intent (terms like β€œbest remote side hustles” or β€œpart-time job finder”).

  • Analyze competitors to find untapped keyword opportunities.

  • Create a keyword list categorized by informational, commercial, and transactional intent.

Example Keywords:

  • β€œFlexible part-time jobs hiring now”

  • β€œBest remote jobs for extra income”

  • β€œGet hired for remote side jobs fast”

MacBook Pro beside plant in vase
MacBook Pro beside plant in vase
Step 2: Create SEO-Optimized, High-Value Content

πŸ“Œ Goal: Rank for targeted keywords through optimized blog posts, landing pages, and FAQs.

βœ… SEMrush Actions:

  • Write SEO-rich blog content targeting 1-2 focus keywords per post.

    • Example Blog Titles:

      • β€œ10 High-Paying Remote Jobs Hiring Right Now (Updated Weekly)”

      • β€œHow to Land a Side Job in 90 Days (Step-by-Step Guide)”

  • Use SEO Writing Assistant to optimize content readability and keyword density.

  • Add internal linking to key service pages to boost rankings.

  • Optimize meta descriptions, titles, and image alt texts using SEMrush’s On-Page SEO Checker.

cars on road in sunset
cars on road in sunset
green palm tree
green palm tree
Step 3: Build Authority & Drive Backlinks

πŸ“Œ Goal: Increase domain authority with strategic backlinks and partnerships.

βœ… SEMrush Actions:

  • Use Link Building Tool to find backlink opportunities from career blogs, finance sites, and job boards.

  • Guest post on remote work and side hustle websites with links to your membership.

  • List your membership in job-related directories for free backlinks.

  • Use PR outreach to get featured in side hustle and career growth articles.

  • Monitor backlinks with the Backlink Audit Tool and disavow toxic links.

Bonus: Track & Optimize Performance
  • Use SEMrush Position Tracking to monitor keyword rankings.

  • Adjust content based on SEO Content Template suggestions.

Run Site Audit to fix technical SEO issues and improve rankings.

What is SEM Marketing Automation?

SEM (Search Engine Marketing) automation refers to the use of software, AI, and automated tools to manage and optimize paid search campaigns (like Google Ads and Bing Ads) more efficiently. Instead of manually adjusting bids, keywords, and ad performance, automation streamlines these processes to improve ROI and reduce wasted ad spend.

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gray and brown stone near body of water during daytime
white glazed cup with saucer on pink surface
white glazed cup with saucer on pink surface
Benefits of SEM Marketing Automation

βœ” Saves Time – Reduces manual work in bid adjustments, keyword research, and reporting.

βœ” Increases Efficiency – AI optimizes bids and ad placements faster than humans.

βœ” Improves ROI – Ensures ad spend is directed toward high-converting audiences.

βœ” Enhances Personalization – Dynamic ads adjust based on user behavior.

Would you like help setting up SEM automation for your High Earner Membership ads?

How SEM Marketing Automation Works
  1. Automated Bidding & Budget Optimization

    • AI-driven bidding strategies adjust bids in real-time based on conversion likelihood.

    • Tools like Google’s Smart Bidding optimize for conversions, CPA, ROAS, and more.

  2. Keyword Management & Optimization

    • Automates keyword research, negative keyword identification, and bid adjustments.

    • SEMrush’s PPC Keyword Tool helps discover new profitable keywords.

  3. Ad Copy & A/B Testing Automation

    • AI-powered tools generate and test multiple versions of ads to find the best-performing copy.

    • Responsive Search Ads (RSAs) automatically mix and match headlines and descriptions.

  4. Audience Targeting & Retargeting

    • Uses AI to segment and retarget users who showed intent (e.g., visited a landing page).

    • Lookalike audiences help find users similar to your best customers.

  5. Performance Tracking & Reporting

    • Automated dashboards provide real-time insights on conversions, CTR, CPC, and ROI.

    • Google Analytics & SEMrush PPC Toolkit help track ad performance.

The Market Domination Map

(A complete SEM Automation & AI strategy for national ranking)πŸ’° $1200 - $5,000+/month

What’s Included:

πŸ”Ή SEM Strategy & Optimization

βœ” Comprehensive Keyword Research & Strategy – Target low-cost, high-intent keywords for maximum ROI.

βœ” SEO Content Plan – Optimized blog topics and landing pages for organic growth.

βœ” Competitor Analysis – Identify keyword gaps and ad strategies using SEMrush.

πŸ”ΉAI-Powered PPC Automation & Optimization

βœ” Automated Bid & Budget Management – Smart Bidding & ROAS optimization to lower ad costs.
βœ” A/B Testing for Ads & Landing Pages – Improve conversion rates through data-driven experiments.
βœ” AI-Driven Ad Copy & Dynamic Retargeting – Personalize ads based on user behavior.
βœ” Retargeting Channel Ads – Google

A full-service SEM + AI-powered automation package designed for businesses looking to dominate search rankings, maximize conversions, and scale lead generation across multiple platforms.

πŸ”ΉAdvanced Audience Targeting & Lead Generation

βœ” Advanced Audience Segmentation & AI Retargeting – Identify high-value customers and retarget for higher conversions.
βœ” CRM & Lead Tracking Integration – Seamless tracking with HubSpot, ClickUp, or a custom CRM.
βœ” Custom AI Chatbot for Lead Conversion – Engage visitors and automate lead qualification.

πŸ”ΉOngoing Management & Market Domination Strategy

βœ” Competitive Market Domination Strategy – National-level SEO & PPC campaigns.
βœ” Full SEMrush Toolkit Integration – Position tracking, backlink audits, and technical SEO improvements.
βœ” Monthly Optimization Calls & Performance Reviews – Regular strategy sessions to optimize results.

Best for: Businesses looking for national SEO ranking, automated lead generation, and full-scale SEM automation to drive consistent revenue growth.